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What POSE is   Why use POSE   How POSE works
POSE Analysis is a new marketing analysis tool that helps you determine the positioning and strength of products.
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  POSE Analysis offers a more sophisticated analysis than customer satisfaction or perceptual mapping.
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  POSE Analysis measures the importance of customer values and how products perform on each value compared with alternatives.
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"I consider POSE Analysis to be the missing link in brand equity. It offers a most valuable analysis in customer research." Katsu Takeyama, CMO, Sumida Corporation Ltd., Japan.

 

"A POSE Analysis should be the single most important analysis for any marketing manager in my humble opinion." Zsolt Palos, Marketing & Sales Manager, Naturnektar Ltd., Hungary.

 

"One of those analyses which makes you wonder why it has never appeared in books." Rafaela Alves, Director Product Management, NEC Brasil S.A., Brazil.

 

"Wish I'd known this kind of analysis earlier in my career. Would have saved me a couple of headaches!" Truls Ehrenström, Business Intelligence Manager. Polar Rose AB., Sweden.

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