"I consider POSE Analysis to be the missing link in brand equity. It offers a most valuable analysis in customer research."
Katsu Takeyama, CMO,
Sumida Corporation Ltd., Japan. |
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"A POSE Analysis should be the single most important analysis for any marketing manager in my humble opinion."
Zsolt Palos, Marketing & Sales Manager, Naturnektar Ltd., Hungary. |
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"One of those analyses which makes you wonder why it has never appeared in books."
Rafaela Alves, Director Product Management,
NEC Brasil S.A., Brazil. |
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"Wish I'd known this kind of analysis earlier in my career. Would have saved me a couple of headaches!" Truls Ehrenström, Business Intelligence Manager.
Polar Rose AB., Sweden. |